Local SEO, in this age where mobile access to the Web is so prevalent, can be a powerful tool for attracting new customers. Search engine marketing firms that offer local SEO services will help your business stand out in the community. Read more now on local seo Houston.
Long Tail Local SEO:
What is a “long tail”? The term “long tail” is often used to refer to highly-specific keywords in SEO. These keywords may be less popular than more general ones, but people are still searching for them. Think of an example.
Say there’s a North York-based dentist looking for more customers. The keyword could be “Toronto Dentist”. She would rank well among the many hundreds, if not thousands, of dentists who practice in Greater Toronto. This is not the case. This dentist could have increased her conversion rate by using a more targeted keyword phrase like “North York’s family dentist”.
Local SEO is a service that includes a lot of long-tail keyword phrases. SEO Consultants can evaluate your business to determine what keywords will attract certain groups of clients, including geographic indicators.
Local Directory Listings
There are local online directories for most cities. There may be multiple directories for you to choose from if you are in a metropolitan area. Think of a large city, such as Toronto. Your business may span the GTA. If so, it is worth localizing your SEO in places such as Scarborough, North York and Etobicoke.
You can work with your SEO consultant to design a local marketing campaign which includes several geographic areas. By focusing on keywords that are specific to a particular location and using local directories, maps and other resources for the area, you can achieve high rankings in a wide range of locations.
Mobile users and local SEO
As PDAs, smartphones and other powerful Web-browsers become more commonplace, local businesses are being sought out by people on the move. As an example, imagine someone on their way to a dinner party at the home of a close friend and wanting to pick up flowers. He could use the handheld device to find florists in his area or at his destination.
For people such as this, you will want to have a good ranking. SEO consultants have the knowledge and expertise necessary to create a mobile-friendly local SEO strategy.